Reimagining QuillBot for the modern writer
Less than 1% of users explored QuillBot beyond the paraphraser. I co-led a redesign that repositioned the platform as a writer's toolkit, introducing product tiles and benefit-focused content that increased discovery by 35%.
Restoring trust in ADT Pulse
ADT's flagship app had 1.2-star ratings due to poor connectivity, confusing navigation, and missing features. I led the redesign strategy using continuous discovery that made security monitoring intuitive and reliable. The app jumped to 5 stars in three weeks with 1M downloads.
Setting a new strategy for the Masonite business
Masonite's website was a catalog built for suppliers, not homeowners. I led the strategy and executed the redesign that showcased the beauty of doors, transforming it into an inspirational purchasing experience that the team adopted across design and marketing.
Redbox: You Can't A/B Test the Couch
Redbox wasn't losing to Netflix. It was losing to the couch. I built the UX research practice from zero, introduced behavioral validation into roadmap planning, and turned customer insight into an expected part of how product decisions got made.
