Less than 1% of users explored QuillBot beyond the paraphraser. I co-led a redesign that repositioned the platform as a writer's toolkit, introducing product tiles and benefit-focused content that increased discovery by 35%.

ADT's flagship app had 1.2-star ratings due to poor connectivity, confusing navigation, and missing features. I led the redesign strategy using continuous discovery that made security monitoring intuitive and reliable. The app jumped to 5 stars in three weeks with 1M downloads.

Masonite's website was a catalog built for suppliers, not homeowners. I led the strategy and executed the redesign that showcased the beauty of doors, transforming it into an inspirational purchasing experience that the team adopted across design and marketing.

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