Looking outdated was costing QuillBot money
ROLE
Lead UX designer | Co-lead Brand strategy | Liaison between Product and Marketing
The product had outgrown its interface. Aggressive growth left a visually inconsistent site, weak branding, and 1% product discovery. Users called it outdated. I partnered with the Brand Director to fix all three at once.
Product Discovery Improved by 35% Post Redesign
Removing the paraphraser as hero anchored users to one tool. Product tiles replaced it, driving a 35% improvement in discovery. SEO rankings improved after the paraphraser moved to its own page - #1 ranking.
Grammar Checker
BEFORE
AFTER
Chrome Extension installs grew company wide
The Grammar Checker received a clear starting point and the Chrome extension moved to the top of the page boosting installations. Top page location became the model for additional A/B tests across desktop and mobile that contined to produce significant installations.
Grammar Checker
BEFORE
AFTER
50% faster page build with zero quality loss.
The Translator and all supporting product pages were built using PageQ, QuillBot’s internal CMS. At the time, PageQ was new and unproven. We designed a reusable template to accelerate page execution without breaking design quality. Page release improved by 50% and Design wasn’t a bottleneck anymore.
Translator
BEFORE
AFTER
Outcomes
This redesign changed how users experienced QuillBot and how teams built it.
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Product discovery increased by 35%
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Paraphraser SEO ranking hit the #1 spot
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QuillBot was repositioned as a writing platform, not a single tool
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Page output increased while design quality held
Next Steps
The redesign exposed three areas to revisit:
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Scale back the number of Quilly's to match the sophistication of our customers
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Produce more components for pages to have a custom look
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Test user sentiment to the new look and feel