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Case Studies
Globally adopted software, high converting websites, emerging technology and beyond. This is a detailed chronicle of the stories, processes and results behind a curated selection of projects that I've led and contributed to.
QuillBot: Gmail extensions success
A rushed Chrome extension angered users but later became a top Google 2023 productivity app.
QuillBot: Homepage home run
I boldly revamped the homepage to declare QuillBot as the leading AI writing platform, not merely another internet paraphraser tool.
QuillBot’s Strategic Pivot from Writing to Communication
Competition from ChatGPT and other AI tools commoditized writing, forcing QuillBot to pivot from a writing tool to a communications platform. I led navigation design to define the company’s new future.
QuillBot UI refresh: modernizing without disrupting performance
A skunk works UI project achieved a modern, cohesive design while maintaining strong SEO rankings.
QuillBot: Raising the bar to mature the design team
After ChatGPT's release, revenue plummeted by 30%, creating a pivotal opportunity to significantly elevate design standards.
The Pedals experiment: building a used bike marketplace the hard way
Pedals was my bold attempt to fix the fragmented used bike market by creating a global marketplace built for cycling fanatics. I designed, built, and hustled nonstop while falling in love with the industry & community.
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