Designing the Future, One Disruption at a Time
I lead product design and organizational transformation for startups and mid-size companies, blending creativity with strategy to shape product cultures that make AI more human. From pioneering new services to redefining industries, I thrive in complex environments where innovation meets impact. Let’s build what’s next, together!
Product design director with proven expertise driving the vision, strategy, and implementation of customer experiences and organizational transformation for startups and mid-size companies. I shape product cultures that connect people and make AI technology more human. Recognized design leadership and operations excellence, building world-class organizations that integrate human-centered design to drive product innovation and business growth.
I thrive in highly complex, ambiguous environments. I’m drawn to industries ripe for disruption or pioneering to define what’s next. Using a combination of design thinking, product acumen, and business strategy when approaching challenges, I leverage emerging technology and experience design to define the future — and move design into areas beyond solving product problems.
As Director of Design at QuillBot, I was the first designer and third employee where I designed the majority of the product surfaces, foster a culture of creativity, innovation, and urgency helping to define the future AI writing. I’m responsible for growth, UX content and design operations for a globally distributed organization.
Prior to QuillBot, I was a UX consultant, leading complex projects helping organizations pioneer new services and reinvent themselves. For ADT, I helped invent first responder experiences between ADT and Lyft. At Masonite.com, I set the design strategy and vision for the future of Masonite.com. For Gemini, an org modeling SaaS tool, I helped reimagine the interaction model optimizing information hidden in an org chart.
Prior to my work as a UX consultant, I played a key role in driving future growth for Sears and Walgreens. At Sears, I led the mobile UX design for the integration of the layaway program, a service popularized by Kmart, which ushered in a new, successful payment service that significantly exceeded growth expectations. At Walgreens, I was instrumental in the launch of their flagship enterprise health and wellness program, building on the success of Walgreens Balance Rewards for Healthy Choices. I led the design of Walgreens’ connected health-tracking services, seamlessly integrating with WebMD’s chronic disease management and content platform.
Before joining Sears, I served as Manager of User Experience and Research at Redbox, where I spearheaded the establishment of design operations and prototyping practices, ensuring UX/UI consistency across all platforms. My efforts led to the successful launch of the UX Research team, integrating customer feedback into key business decisions. I conducted in-depth UX research to validate new kiosk designs, giving leadership the confidence user would flock to Redbox and return as the company deployed a kiosk every hour. Additionally, I managed international research initiatives and a $150K budget to meet WCAG Level AA accessibility standards across all digital products.
Prior to this role, I was the Manager of User Experience and Architecture at Redbox, where I laid the foundation for the company's user-centered design practice. My leadership in this area earned me the Excellence in Leadership award from Coinstar’s CEO. I also managed and mentored a team of junior user experience designers, fostering a culture of innovation and design excellence.
When not working, I love being with my family, riding with the TLEN cycling club, and practicing various disciplines of yoga.
Brands my work is associated with:
.jpg)
