Need a product built from scratch or start over with an existing one?

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This is the reason I'm hired and what sets me apart. I work with organizations that need a 0-1 product or I overhaul existing products that require a major user experience upgrade. I love building design teams so I can setup the foundation where all design team members can grow and excel. I believe design teams should be the model for all other departments to follow in culture, innovation, optimization and collaboration.

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At heart, I love identifying root causes of problems and fixing them. I consider myself a coach for my team. I inspire and challenge them to push outside of their comfort zone, as on the other side lives accomplishment, credibility, self-respect, and most importantly, confidence.

 

I despise mediocrity and encourage everyone around me to do the same because greatness is achieved together by breaking new ground. I believe in consistent reinvention, transofmring the future into the now. I believe in continuous learning, just like continuous discovery, to reshape old thought patterns to make things better for you, your family, and mankind. 

I thrive in highly complex, ambiguous environments. I’m drawn to industries ripe for disruption or pioneering to define what’s next. Using a combination of design thinking, product acumen, and business strategy when approaching challenges, I leverage emerging technology and experience design to define the future—and move design into areas beyond solving product problems.

As Director of Design at QuillBot, I was the first designer and third employee where I designed the majority of the product surfaces and fostered a culture of creativity, innovation, and urgency, helping to define the future of AI writing. I’m responsible for growth, UX content, and design operations for a globally distributed organization.

Prior to QuillBot, I was a UX consultant, leading complex projects and helping organizations pioneer new services and reinvent themselves. For ADT, I helped invent first responder experiences between ADT and Lyft. At Masonite.com, I set the design strategy and vision for the future of Masonite.com. For Gemini, an organization modeling SaaS tool, I helped them explore various interaction models enabling companies to get the best out of their people.

Prior to my work as a UX consultant, I played a key role in driving future growth for Sears and Walgreens. At Sears, I led the mobile UX design for the integration of the layaway program, a service popularized by Kmart, which ushered in a new, successful payment service that significantly exceeded growth expectations. At Walgreens, I was instrumental in the launch of their flagship enterprise health and wellness program, building on the success of Walgreens Balance Rewards for Healthy Choices. I led the design of Walgreens’ connected health-tracking services, seamlessly integrating with WebMD’s chronic disease management and content platform.

Before joining Sears, I served as Manager of User Experience and Research at Redbox, where I spearheaded the establishment of design operations and prototyping practices, ensuring UX/UI consistency across all platforms. My efforts led to the successful launch of the UX Research team, integrating customer feedback into key business decisions. I conducted in-depth UX research to validate new kiosk designs, giving leadership the confidence that users would flock to Redbox and return as the company deployed a kiosk every hour. Additionally, I managed international research initiatives and a $150K budget to meet WCAG Level AA accessibility standards across all digital products.

Prior to this role, I was the Manager of User Experience and Architecture at Redbox, where I laid the foundation for the company's user-centered design practice. My leadership in this area earned me the Excellence in Leadership award from Coinstar’s CEO. I also managed and mentored a team of junior user experience designers, fostering a culture of innovation and design excellence.

 

When not working, I love being with my family, riding bikes, learning, and practicing hot yoga. 

Brands my work is associated with: