Andy Schultz
"I turn design teams into growth engines by translating user behavior into measurable business results."
STEALTH AI HOME SECURITY SYSTEM (CURRENT PROJECT)
Home security that knows when to whisper and when to shout.
I'm leading the hardware and software design for an AI home security product. I'm designing the full product experience from scratch, including the sensing logic, real-time decision flows, and the interface that keeps homeowners in control and calm under pressure. This is a zero-to-one product.
An AI poetic voice lets you know what's happening, so you know everyone is safe.
Intrusion detection switches to a different mode where visibility builds trust so you have the confidence to take the next step.
Real data is sent by API to 911 stations and relayed to first responders to act immediately.
The question I ask before adding content to the screen is "Are families safer from this content?" If not, it's removed.
Where Have I Contributed
From redesigns to zero-to-one builds, team scaling, and rapid prototyping, this work helped B2C and B2B companies reach new heights through design.
QUILLBOT
“Ugly” Pages Were Limiting Discovery to 1%
After a redesign, product discovery jumped to 35%.
BEFORE
AFTER
Colors and branding were limited during aggressive growth to maintain design consistency.
Brand colors and more Quilly were hallmarks of the redesign, tackled after growth stabilized.
MASONITE
No More Mailed Catalogs To Customers
Sales agents literally mailed catalogs to customers because they didn't want them to struggle finding doors on Masonite.com.
The design strategy narrowed personas from 8 to 2 and make door discovery effortless.
Customer education on doors was an overlooked opportunity prior to my arrival.
I pushed creativity hard to raise the quality bar to show Masonite what it could be become.