20+ YEARS ACROSS AI, SAAS, B2B, B2C, AND ZERO-TO-ONE PRODUCTS
Andy Schultz
I work at the intersection of human behavior, technology and business, turning complex problems into products people understand, businesses can grow, and organizations can execute.
WHAT I DO
Product
Turn ambiguous problems into products people want to use, love and remember..
Design
Build experiences that make complex technology feel simple and look beautiful.
Systems
Remove friction between touchpoints and redesign them to work together.
Leadership
Build the teams, processes, and operating models required to deliver and scale.
SELECTED WORK
Home security that knows when to whisper and when to shout.
I'm leading the hardware and software design for an AI home security product. I'm designing the full product experience from scratch, including the sensing logic, real-time decision flows, and the interface that keeps homeowners in control and calm under pressure. This is a zero-to-one product.
An AI poetic voice lets you know what's happening, so you know everyone is safe.
Intrusion detection switches from blue to red as the intent changes from passive to active.
Contextual information drives urgency from dispatch to police or fire first responders.
Users can stay connected to 911 or AI to keep themselves and their family safe.
"Quiet Certainty"
Midnight stays quiet until it is certain, then acts, so you never have to decide whether you are safe.
This is our design philosophy. Every design decision answers to it.
Where Have I Contributed
From redesigns to zero-to-one builds, team scaling, and rapid prototyping, this work helped B2C and B2B companies reach new heights through design.
QUILLBOT
“Ugly” Pages Were Limiting Discovery to 1%
After a redesign, product discovery jumped to 35%.
BEFORE
AFTER
Colors and branding were limited during aggressive growth to maintain design consistency.
Brand colors and more Quilly were hallmarks of the redesign, tackled after growth stabilized.
MASONITE
No More Mailed Catalogs To Customers
Sales agents literally mailed catalogs to customers because they didn't want them to struggle finding doors on Masonite.com.
The design strategy narrowed personas from 8 to 2 and make door discovery effortless.
Customer education on doors was an overlooked opportunity prior to my arrival.
I pushed creativity hard to raise the quality bar to show Masonite what it could be become.
BEYOND DESIGN
NOW
I've spent 20+ years designing products and organizations. I'm increasingly interested in a bigger question:
NEXT
What happens when we apply the same principles to the systems that shape people's lives?
America 2050
A civic design project exploring what America could become if we designed the system around human outcomes.
VISION
"Make an extraordinary life achievable for an ordinary American."