Andy Schultz
"I turn design teams into growth engines by translating user behavior into measurable business results."
MIDNIGHT
Home security that knows when to whisper and when to shout.
Designing the full experience for an AI-powered home security system. Detection is solved. The hard part is judgment: knowing when to act, when to inform, and when to stay quiet.
This is the first pass at the dashboard that's lacking a modern look.
First of its kind, monitoring "home" members at home and nearby.
Chat with your security system during emergency and non-emergency events. My main focus now.
Where Have I Contributed
From redesigns to zero-to-one builds, team scaling, and rapid prototyping, this work helped B2C and B2B companies reach new heights through design.
QUILLBOT
“Ugly” Pages Were Limiting Discovery to 1%
After a redesign, product discovery jumped to 35%.
BEFORE
AFTER
Colors and branding were limited during aggressive growth to maintain design consistency.
Brand colors and more Quilly were hallmarks of the redesign, tackled after growth stabilized.
MASONITE
No More Mailed Catalogs To Customers
Sales agents literally mailed catalogs to customers because they didn't want them to struggle finding doors on Masonite.com.
The design strategy narrowed personas from 8 to 2 and make door discovery effortless.
Customer education on doors was an overlooked opportunity prior to my arrival.
I pushed creativity hard to raise the quality bar to show Masonite what it could be become.