UX Principles

1. Above All Else Delight users

2. Know the Audience

3. Always Be Adding Value

4. Saving Time Is The #1 Value

5. UX Is The Relationships Between IA, Visual Design And Messaging

6. Websites Are Scanned, Not Read

7. Users Want Clarity and Simplicity

8. Common Design Elements Succeed Over Creativity

9. Establish Visual Hierarchy

10. Test Before Launching

11. Design For A Billboard