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UX Principles

Over the years I gathered principles that I gained on the job or observed from others. This is a living list.  

User Experience Principles

  • Above all else delight users

  • Know the audience

  • Users and teams want clarity and simplicity

  • Websites are scanned, not read

  • UX is the relationships between IA, visual design and messaging

  • Common design elements succeed over creativity

  • Establish visual hierarchy

  • Design for a billboard

  • Test before launching

Value and Impact Principles

  • Saving time is the number one value followed by saving people money

  • Money follows the messaging

  • Always be adding value in life

Execution and Craft Principles

  • There are no tradeoffs between speed and quality working with elite designers
    Test before launching

  • ommon design elements succeed over creativity

Career and Team Principles

  • Visibility and collaboration influence a promotion

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