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UX Portfolio

Site Redesign

 

Success 

The Digital Leadership team praised the redesign and expect it to have a huge impact on total company sales.

 

 

Product

Redesign a leading door manufacturer's website. 

 

Problem

The website poorly drives conversion and was designed for the wrong target market.

 

Solution

A target market was established, and major content improvements were made to attract homeowners and general contractors.

ADT Pulse Redesign 

 

Success

App ratings changed from 1.2 stars to 5 stars in under 3 weeks in the Apple app store. The new 5 star rating was a strong influence in generating 1 million downloads.

 

Product

The Pulse app allows homeowners and business owners to manage their security and IoT devices remotely.

 

Problem

Speed, unreliable connectivity, confusing navigation, no troubleshooting help, and missing features drove negative comments.

 

Solution

Build a new API to resolve performance issues and remove unnecessary clicks.

ADT Pulse Thermostat Redesign 

 

Success

Updated the thermostat design meeting Level AA accessibility guidelines and made it a much easier tool to use.

 

 

Product

The Pulse app integrates different thermostat brands and multiple thermostats to be managed remotely.

 

Problem

The interactive dial and button groupings were the main causes of customer complaints.

 

Solution

Through multiple iterations the design was scaled down to reflect only the essential temperature features. 

Sears Layaway

 

Success

The $1 million milestone was reached within 8 months of the projected 12 month goal.

 

 

Product

Sears Layaway is a rent-to-own service. Customers initiate the program in-store and manage purchases through the app. 

 

Problem

Kmart created the 1.0 mobile web version and customers disliked the overall design and complicated UX. 

 

Solution

The workflow was streamlined and functionality was grouped within an intuitive experience.

Walgreens Balance Rewards for Healthy Choices

 

Success

Healthy activity tracking increased prescription orders by 23% qualifying the opportunity for a Walgreens and WebMD partnership to create an enterprise wellness program.

 

 

Product

Balance Rewards (BR) for Healthy Choices partnered with WebMD to provide a platform to track health activities and chronic conditions to improve medication adherence.

 

Problem

Irregular medication adherence is a missed revenue opportunity by Walgreens.

 

Solution

Gamify health activity and chronic disease tracking to improve medication adherence.