Portfolio
With over 20 years of experience spanning diverse surfaces and industries, I have specialized in partnering with customers from the outset of the design process. This collaborative approach ensures that products are meticulously crafted to excel from day one, aligning perfectly with user goals. By prioritizing user-centric design and lean UX, I have enabled companies to save millions of dollars by delivering products that are intuitively designed to meet and exceed user expectations.
QuillBot home and product page redesign
Outcome
Product discovery improved by 35% from the introduction of the product tiles and from a cleaner sidebar. The tiles also helped communicate QuillBot is more than a paraphraser, but a writer's toolkit.
Problem
Inconsistent visual design, poor branding and less than 1% of users explored other products from the sidebar. Users and employees alike called the visual design old and ugly.
Solution
The solution effectively captured our vision by emphasizing user benefits over features. Visuals, voice, and information architecture were standardized, and updated GIFs highlight the product's value to users.
Role: Co-lead with Brand Director
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Masonite.com site redesign
Outcome
The digital product leadership team praised the freshness of the design and how doors are the focus on every page that inspires users to purchase a Masonite door.
The entire site was not redesigned to my specs, but the majority of the site was influenced by the boldness I gave to each page.
Problem
The website poorly drove conversion and was designed like a catalog for sales agents and suppliers not residential homeowners with no mobile experience.
Solution
Target homeowners and general contractors with a "doors " experience that drives door sales. Designed for desktop and mobile.
Role: Lead UX designer
ADT Pulse Redesign
Outcome
App ratings changed from 1.2 stars to 5 stars in under 3 weeks with 1 million downloads.
Problem
Speed, unreliable connectivity, confusing navigation, no troubleshooting help, and missing features drove negative comments.
Solution
Redesigned the app using continuous discovery with a internal feedback team to easily manage connected devices, monitor security and notify owners of home activity for peace of mind.
Role: Lead UX designer and researcher
ADT Pulse Thermostat Redesign
Success
Updated the thermostat design meeting Level AA accessibility with help from a visually impaired customer, Michael Hingson. Micheal and I first cross paths are Redbox, where he and the National Institute of Visually Impaired, brought a suit against Redbox for non-compliant kiosks.
Problem
The interactive radial dial and button groupings were difficult to use that many customers complained about.
Solution
The radial dial was replaced with simple to use buttons approved, approved by Mr. Hingson. 👍
Role: Lead UX designer and researcher
Gemini org-chart visualization
Outcome
The ease of zooming in & out of an org chart increased sales by 70%.
Problem
Most HR org-chart management softer lacks a smooth way to zoom in/out of org structures.
Solution
Inspired by Google Maps' zoom model, I created an efficient system for navigating organizational charts, allowing seamless transitions between high-level and detailed views.
Role: Lead UX designer and researcher
Sears Layaway
Outcome
The $1 million milestone was reached four months ahead of the anticipated 12-month goal.
Problem
The original digital design of the famous Kmart Layaway program, now part of Sears had a complicated UX frustrating customers.
Solution
The workflow group similar activities and the UI was refreshed significantly improving the user experienced resulting in a strong financial returns.
Role: Lead UX designer
Walgreens Balance Rewards for Healthy Choices
Success
Tracking healthy activities increased prescription orders by 23% with 3 billion rewarded points paved the way for a partnership between Walgreens and WebMD to launch an enterprise wellness program.
Problem
Walgreens financially and substantially loses out on inconsistent medication adherence by its customers.
Solution
I integrated WebMD chronic disease tracking tools with Walgreen's connected device platform enabling customers to earn points and redeem at checkout.
Role: Lead UX designer
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Redbox (UX research)
Outcomes
UX research evolved into a pivotal component of our product development strategy, playing a crucial role in prioritizing both short-term and long-term initiatives in the US and Canada.
Problem
The organization lacked the voice of the customer in regard to pain points, values and motivations.
Solution
I established the UX Research group creating feedback loops into product for continuous improvements and customer insights. We performed a range of generative and evaluative research studies.
Role: Lead UX designer and researcher
CareerX
Outcome
Secured a CTO and COO for my recruiting app startup by presenting a compelling, realistic prototype.
Problem
Talking to recruiters at work is often an awkward experience, compounded by the frustration of job opportunities that rarely align with career aspirations and interests.
Solution
CareerX matches recruiter job openings with candidates based on work passions, interests, and culture fit. Additionally, candidates choose their preferred communication methods and schedule, eliminating awkward and annoying interruptions at work.
Role: Lead UX designer
