Throughout my years of professional practice and continuous learning, a few fundamental principles have emerged that define much of my philosophy, work and actions.

Always reach for the stars.

Manifesto

"Technology is designed to enrich the lives for people that ultimately results in happier lives."

Start with the end user in mind

Communicate design in the vernacular of global business

Build teams with diverse perspectives

Learn from the disciplines around you and use their language

Start with first principles by asking why

Get outside to meet customers

Fall in love with customers

Design for connected emotional systems

Tell strategy stories that businesses celebrate

Love data and in the absence of data, go get it

Use technology to change the world

Let process guide but not dictate

Plan for brainstorms

Strive for simplicity then simplify it more

Maintain a pipeline of experimentation and innovation

Create, test, fail, learn, repeat

Find blue oceans

Learn from nature, respect nature

Bold ideas attract team members and investors

Solve other people's pain points not your own

Jump on opportunities that suddenly appear